It is important and necessary to add alt text to the photos on your website for three main reasons: 1. ALT text refers to invisible description of images which are read aloud to blind users on a screen reader. Alt text is an important part of image optimization for on-page SEO. However, you may have come across people using the incorrect term "alt tags" as well. Title text or Title attribute (often incorrectly used as “Title tag”) is the text of images which a user sees after hovering over the image. Be succinct. Alt text is an important part of image optimization for on-page SEO. Keyword Stuffing & Image SEO Repeated images in feeds Today, we’re going to talk about image alt text optimization (or image alt tag optimization, what some would call “image SEO”). Alt text briefly describes what is in an image, such as text and the most important details. 3 Image Alt Text Examples (the Good and the Bad) 1. On sites with bad or missing alt text, people who rely on screen readers cannot learn or shop. ALT text or ALT attribute (sometimes incorrectly used as “ALT tag”) is the important text of the image, that is understandable by Google and other search engines.It is read to blind people or showed to people who have blocked images. If you use the Yoast plugin in WordPress, you are familiar with the tool that helps you optimize your content around specific keywords. This includes UTF-8 characters such as unencoded curly quotes, as well as HTML Character Entities. We can shorten it to something like “A squirrel eating a nut in the grass”. Why add alt text to images? Alt attribute can be the same as that shown on navigation tab images. The alt attribute provides alternative information for an image if a user for some reason cannot view it (because of slow connection, an error in the src attribute, or if the user uses a screen reader). When you use an optimized alt attribute with a target keyword, it gives your page a relevance boost. However if an image is broken or cannot be found, then your users will be able to see the alternate text with a broken image icon next to it. One of them is titled “Alt Text”. The same image can have quite different alt text depending on its Talk about frustration! For instance, if the picture is of an elephant and the alternative text reads ‘African elephant’, when the users mouse hovers over the picture, the words ‘African elephant’ will be read back to them. For example, alt text tells someone that there's a puddle on the floor, and image description tells someone that the puddle on the floor is in the middle of the floor and it's orange juice. Example 1: Safety Lighting Safety at night is a concern for both library staff and patrons. For example, if a navigation tab reads ‘About Us’ let the alt attribute also be ‘About Us’. As search engines crawl web content, alt tags help them comprehend the images and related webpages. Images are more difficult than text for search engines to understand. However, by setting up alt text as shown above, you can help visitors understand what you were trying to show them, and they can paint a mental picture. What’s more, descriptive alt text tells search engines what the images on your website are all about. There are ground rules for when to use add a description to an alt attribute versus an empty alt text attribute. I forgot to add alt text to my image or I need to change it… You can edit alt text … The alt attribute will accept any text string, but there are certain best practices that will help.. No special characters. What do you think the alt text for this picture should be? In this example, we want to explain that this image is a map, and describe what it shows. But what is its use in SEO? For example, take a look at this infographic about WordPress usage from our archives (not pictured in its entirety here! Alternate text (also referred to as ALT text) is meant to be an alternative way to describe the non-text content (i. e. images or photographs) uploaded on your website. One approach is to just enter something that describes the content of the image. Writing excellent alt text is relatively simple. Aside from the obvious reason of accessibility, alt text is an opportunity. How to Add Alternative Text to Images. Coming Soon: FREE Enhanced Account Protection With ModSecurity! Depending on the user’s settings, it may also read the title text. Alternate text is a great place to place relevant keyword to improve your website’s search engine optimization (SEO). Once more, it’s time for an example. Adding alternative text for images is the first principle of web accessibility. At the same time, the image alt text is the most critical factor for ranking your images high on Google image search but it can … Alt text is simply a short sentence that you add to each image within your website, to describe what it represents. When adding an image to your messages, within the "Image" menu that appears there will be a text input area for "Image Alt Text." Marc Andresseen asked the Internet if images could be shown in line with the rest of the text but have code to read in case the image didn’t load. Usually, alt text is not visible on your website. You don’t have to concern yourself with HTML codes. In our case, we decided to go with “A flamingo against a backdrop of leaves”, It’s descriptive, but not overly so, which is a crucial distinction we’ll explain in more detail shortly: The next time you’re adding alt text to an image on your website, ask yourself: Could I improve this description by adding in one or two key details? Add a title for your object, then a description. It's a short HTML attribute that is a description of about 100 characters that you assign to the images on … It’s fantastic to see Facebook and Instagram coming up with improvements to … Important note: never remove the alt-attribute, that would mean breaking the html-standard. {} … Notify me of follow-up comments by email. How to Add Alt Text, Title, and Caption to Images in WordPress. The most important function of an ALT tag is to explain to a blind user what an image is displaying. Be descriptive and specific. They are a way to "describe" an image to those who can not see the image. Alt text is useful when an image link is not available because of a broken or changed URL or some other issue. For example: Images or photographs. Subscribe to DevotePress for more useful articles like this. Alt Text is important for SEO (Search Engine Optimization) and you need to do your homework and check Google SEO Starter guide which dedicates an entire section to optimizing your images. No need to refer to it (“This is a picture of…”). What is Alt Text and Why is it Important? Now that you’ve had a chance to learn about alt text and their importance for your online efforts, go forth and apply alt attributes to all your site’s image. If you’re not familiar with the term or why it’s important to have it, keep on reading, as we break it down for you below. In fact, a majority of modern websites which involve images come with that field. It will tell you to add an image with optimized ALT text if you don’t put one in yourself. Here’s an example: As you can see, the alt text describes what this image is. Option D (empty alt text) would not provide the important information that the image presents. This guide will teach you exactly how to use alt text to optimize all your images. The better your alt text is, the better the chances are that search engines will show your pictures during related searches. However, it wouldn’t make any sense to use the keyword “peanut allergies” within this specific image’s alt text. Alt text can help improve your site's SEO performance by adding further relevancy signals to a web page and help Google better understand the contents of … ALT TEXT is the most important element of image SEO. Alt text for decorative images Decorative images are images that serve no specific purpose, meaning that they are not meant to convey any meaning or important information. We feature news, events, interviews, tutorials, hacks, and more regarding WordPress. Other than sight-impaired users, it also helps users who have difficulty visually identifying an image to understand your image content. And as we move into a world of wearable devices that don’t always show images the alt text will become more important than ever before. This includes screen readers You should not include keywords if they are not relevant to the image being displayed, and if it doesn’t describe the image. Alt text or alternative text is also known as "alt descriptions" or "alt attributes." That’s not fair. It turns out Alt Text – something that seems passable – holds vital importance. However, it is important to use appropriate text that actually describes your image. Consider the examples below. Does it really affect your rankings and, if so, how? Then we’ll go over three simple tips to reap the full benefits from your website’s alt text. That way, nobody will miss out on the content you’re posting. In this example, we want to explain that this image is a map, and describe what it shows. ALT tags provide a text alternative to an image. Important ALT Text note: Instagram Alt Text is limited to 100 characters. ): That infographic may be packed border-to-border with useful information, but search engines can’t read any of it. Photo by Matthew Henry from Burst.. We’ve been there: waiting tirelessly for that one image to load, while the small circle keeps going round and round… and eventually the page just gives up and, instead of the image, it shows something like this. Jetpack Updates: Jetpack 6.2 Released | General Maintenance. If a template lacks such a parameter, consider asking that it be added. It is that easy! You may know it as ‘alt text’, ‘alt tags’, ‘alt attributes’, or ‘alt descriptions’, but all of these terms refer to the same thing. Alt attributes are not seen by users but by search engines to help define what that image is about. Talk about frustration! The alt text is crucial for better image SEO on your website. For search engines – Search engines, such as Google and Bing, crawl web pages. ALT text matches the context of the webpage Here are 3 examples of an image used in different contexts on three different webpages and how the ALT text can differ from webpage to webpage based on context. 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