This includes screen readers and browsers that block images, but it also includes users who are sight-impaired or otherwise unable to visually identify an image. If you can close your eyes, have someone read the alt text to you, and imagine a reasonably accurate version of the image, you're on the right track.Let's look at a few examples of alt text for this image of a delicious-looking stack of blueberry pancakes:Okay:\"pancakes\" This alt text is only \"okay\" because it's not very descriptive. Now, before you get carried away filling your image alt text with keywords and related terms, take this example of just that: This is, quite frankly, the worst possible way to use an image’s alternative text. Here’s are some examples of alt text for an image on a page targeting the keyword "celebrating panda": Here’s the potential HTML for that image tag: This alt text is ok. It’s not bad, but it’s not very descriptive. Plus, it doesn’t use the page’s target keyword: celebrating panda. View the post you want to add alt text to Click the three dots in the top right-hand corner, then click “Edit” Then click “Edit Alt Text” located in the bottom right-hand corner of … It's already assumed your alt text is referring to an image, so there's no need to specify it. If you do so, it wouldn’t be read completely by search engines. Don't use images as text. If you must do so, explain what your photo says within your alt text. Alt Text for SEO. If you can close your eyes, have someone read the alt text to you, and imagine a reasonably accurate version of the image, you're on the right track. Google won't dock you points for poorly written alt text, but you'll be in trouble if you use your alt text as an opportunity to stuff as many relevant keywords as you can think of into it. Here's an example: Google might see the following image and be able to decipher that it's a man wearing a tie and glasses, sitting at a desk. Alt text is used by humans, so good alt text is good user experience, and good user experience is good SEO. Depict the picture, and be explicit. Don’t forget that Instagram already has its own search bar, where people can find accounts, tags and places based on their search queries or, in other words, keywords. However, it’s still not as descriptive and useful as it could be. One of the most important things you can do to optimize your images for SEO is to add proper alt tags to the images. Don’t neglect form buttons. Yes, this is an image of a stack of pancakes. 3. What Is Alt Text (And Why It’s Important for SEO) You may know it as ‘alt text’, ‘alt tags’, ‘alt attributes’, or ‘alt descriptions’, but all of these terms refer to the same thing. Let's take a look at a couple examples of alt text in action: Okay alt text: Rooster, Better alt text: Rooster crowing, Best alt text: Red-crested rooster crowing, Okay alt text: man on escalator, Better alt text: man walking on escalator, Best alt text: man wearing backpack walking down escalator, Okay alt text: kw explorer, Better alt text: keyword research in Keyword Explorer, Best alt text: Moz Keyword Explorer tool for SEO keyword research, The Page Optimization section of Moz Pro highlights pages that aren't living up to full search visibility potential (and includes things like whether a page is missing alt text). It's what gets read aloud by screen readers so it must help the person reading your post understand what the image is about. Images, such as photos, illustrations, infographics and others, are key to making your content look more attractive and consumable - greeting visitors with a long, unbroken wall of text will result in low time on site and high bounce rates. Use both the image's subject and context to guide you. If they don't understand, or get it wrong, it's possible you could either rank for unintended keywords or miss out on ranking altogether. Also, do not forget to mention the topic within the alt text. Because you are using the alt text for search engine optimization, you need to take into account the words you are using for the alt text. Your alt text would be something like this: “Beautiful landscape photography of a lake with mountain view.”. There’s no hard and fast character limit (like with title tags or descriptions), but Google advises that you keep it on the short side. ALT Tag means Alternative Tag. “SEO” stands for “Search Engine Optimization” and is a strategy to get your website/social media content ranked higher in search engines. So here’s a third version of that image tag: This represents the ideal alt text: it describes what’s happening in the image, uses the target keyword at the beginning and mentions a semantically related keyword, “party hat”. One of those factors is the image alt text, and with the changes to Google Image Search through the years, websites have the potential to drive serious traffic through the use of good image SEO. Try to be as specific and detailed as possible when creating alt text, and use natural language that a person would understand. Smart Slider 3 has a field to enter alt text for every image layer and background image. First and foremost, alt text is for visually impaired people and text only browsers. SEO experts like to say that Alternative texts should not be called ALT Tags, but ALT Texts, ALT Attribute or ALT description. Make sure that your alt text doesn’t exceed 125 characters. How to Add Alt Text, Title, and Caption to Images in WordPress. It's also called the ALT Text. Screen-reading tools typically stop reading alt text at this point, cutting off long-winded alt text at awkward moments when verbalizing this description for the visually … Titles should add extra information that couldn’t be included in the alt text. The best format for alt text is sufficiently descriptive but doesn't contain any spammy attempts at keyword stuffing. Adding alt attributes is very specifically a search engine optimization tactic. The practical use of alt text is two-fold: namely accessibility and SEO. When writing alt text, be descriptive and detailed - you’re writing a description for someone (or something) that can’t see. Choosing good photos is just a part of SEO Success. An all-in-one SEO toolset to boost your search engine rankings. The most popular screen readers cut off alt text at around 125 characters, so it's advisable to keep it to that character count or less. This isn't just a stack of "pancakes" (as the first alt text example demonstrated); it's a stack of blueberry pancakes with a dusting of powdered sugar! Anchor text that is descriptive is best. So here’s a different version of that HTML: This alt text is better. While search engine image recognition technology has vastly improved over the years, search crawlers still can't "see" the images on a website page like we can, so it's not wise to leave the interpretation solely in their hands. From an SEO perspective, alternative text is considered one of the most important factors for image optimization, and possibly the most important after image file name. An unexpected error has occurred. Image buttons should have an alt attribute that describes the function of the button like, "search", "apply now", “sign up,” etc. That is a limit worth recording. Type your alt text there and click “Insert into post” or “Save.” With on-page keyword usage still pulling weight as a search engine ranking factor, it's in your best interest to create alt text that both describes the image and, if possible, includes a keyword or keyword phrase you're targeting. Keep the length between 50 and 55 characters. If a form on your website uses an image as it’s “submit” button, give it an alt attribute. Alternative text, often just called "alt text," is an HTML attribute added to image tags to provide a description of the image: pancakes. Stack of blueberry pancakes with powdered sugar. Plus alt-text makes your images easier for screen readers to interpret web content. This is for two reasons: Don’t go overboard on detail, though. Quick access to whitepapers, reports, guides, webinars, and case studies. That means when a search engine crawls your page, it won’t "see" the image, and that’s a problem. Its original (and still primary) purpose is to describe images to visitors who are unable to see them. Adding alternative text to photos is first and foremost a principle of web accessibility. It was originally introduced for accessibility of visually impaired users. Local data management solution to help customers find your business online. Here are 10 best practices if you’re ready to start writing robust, authoritative, and ADA compliant alt text: It’s a bit more descriptive than just “panda”, and it uses the page’s keyword. Examples of SEO-friendly alt text. Editing Alternative Text In WordPress If you’ve already uploaded an image to WordPress with a bad file name (DSC386748) you should reupload these images if you want them optimized, since the file name is part of SEO. Fortunately, there’s a relatively simple way to solve this problem to improve your SEO and user experience: image alternative text. See how complete and consistent your business’s location appears across the web. When writing your alt text, be sure to include the page’s target keyword, which shouldn’t be too hard since, ideally, your image is topically related to what you’re talking about on the page. Refrain from keyword stuffing, as Google and other popular search engines disfavor such antics. Alt text provide better image context/descriptions to search engine crawlers, helping them to index an image properly. Neither of these examples are recommended. The best format for alt text is sufficiently descriptive but doesn't contain any spammy attempts at keyword stuffing. Alt text is, first and foremost, designed to provide text explanations of images for users who are unable to see them. The better your site indexing, the better your SEO. But at this point, to do SEO, it is necessary to focus on the given names. alt and title attributes of an image are commonly referred to as alt tag Explore using the longdesc="" tag for more complex images that require a longer description. pancake pancakes pan cake hotcakes hotcake breakfast food best breakfast top breakfasts breakfast recipes pancake recipe. First, let’s take a look at the source code: ”alt-text-goes-here” Why Do I Need to Use Alt Text? The more accurate your alt text, the more efficient your site indexing. When the browser can’t load a graphic, it displays the alt text in the image container instead. Here are a few important keys to writing effective image alt text with SEO in mind: Describe the image, and be specific. Get the most out of Moz Pro with a free 30-minute walkthrough. This helps search engines to crawl it, as if it were a static image. Using alt text on your images can make for a better user experience, but it may also help earn you both explicit and implicit SEO benefits. The caption is optional and can be used only when you need to provide additional information about the image to website visitors. Still, Alt text is important for search engines to read images. It’s best to stick with just one keyword unless you have two that are extremely closely related. Keep it (relatively) short. This alt text is only "okay" because it's not very descriptive. As a matter of fact, responsiveness is another important part of SEO. How to Write Alt Text Meta Tags for SEO. Focus on writing descriptive alt text that provides context to the image and if possible, includes your target keyword, and leave it at that. Alt text should describe the image be relevant. Visually impaired users using screen readers will be read an alt attribute to better understand an on-page image. Use your keywords Alt text provides you another opportunity to include your target keyword on a page, and thus another opportunity to signal to search engines that your page is highly relevant to a particular search query. The ultimate link analysis tool, complete with competitor insights. That lets site visitors with visual disabilities enjoy your content, too. Here are some best practices to follow when you write alt text meta tags for SEO. Because search engines can't read text within your images, you should avoid using images in place of words. You’re better off leaving all alt attributes blank: Image titles and alt texts are both attributes in an image tag that describe the content of that image. It’s your opportunity to, in a sense, add keywords to your images to help them rank in search results. You can easily provide this by giving “ “alt-text” and “title” to images. Get the idea so far? Keep your alt text … in your alt text. 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