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Reference groups are people (or groups) used by individuals as a yardstick for self-assessment or as a model of personal taste, standards, attitudes, or behaviors. Such aspirational groups can have a profound influence on nonmembers because of their string desire to join the group. We acknowledge and pay respects to the Elders and Traditional Owners of the land on which our four Australian campuses stand. b) Aspirational Group: An aspirational group is one in which a person does not have a membership, and does not interact face-to-face, but he aspires to become a member. endobj uuid:aeed1c6a-aa88-11b2-0a00-f0012536ff7f A consumer can either be a member of a reference group (like family) or aspire to belong to a group. 3. 1 0 obj ASPIRATIONAL REFERENCE GROUPS. Introduction This study explores the concept of aspirational groups in a strategic group setting. The … 0 votes. Information for Indigenous Australians. Reference to the aim of levels close to zero by December 2020 is accepted [...] in redrafted wording, [...] in line with inclusion of this aspirational target into the purpose and objectives [...] of the proposal. Dissociative Reference Group. <>/Font<>/ProcSet[/PDF/Text]>>/Rotate 0/Type/Page>> <>/Font<>/ProcSet[/PDF/Text]>>/Rotate 0/Type/Page>> In terms of consumer behavior, these are secondary groups and impact a consumer's ideal self or desired self-concept. Types of reference groups: Aspirational reference groups – groups we admire and wish to be like but are not currently a member of it Associative reference groups – groups to which we actually belong, such as a clique of friends, an extended family, a club etc. There are some people, for example, that we may admire or aspire to be like. Download the presentations fro our our Monash Marketing Business webinar where we were proud to host three business leaders who offered three distinctive and insightful perspectives on this vexed topic that will have an impact on all businesses. A desire to belong to an aspirational group may provide an important source of strategy formulation. What is a positive reference group? This time, I focused on the personal traits of consumers instead of product characteristics. What is an Aspirational reference group? <>stream Non Aspirational Reference Group Quizlet is the easiest way to study, practice and master what you’re learning. Aspirational Reference Groups are composed of idealized figures such as successful people,athletes, performers -see more celebrity endorsements (inside link) For many companies the celebrity endorsement is a two edged sword. Reference groups in consumer buying hints that as a consumer, your decision to purchase and use certain products is influenced by reference also. endobj A group of individuals to which one desires to belong. <>/Font<>/ProcSet[/PDF/Text]>>/Rotate 0/Type/Page>> They see brands as badges for their identity. Brainia.com . a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated. aspirational reference group的中文意思:志同参照团体…,查阅aspirational reference group的详细中文翻译、发音、用法和例句等。志同参照团体 "reference"中文翻译 n. The second kind of reference group is comparative reference group- “influencing the expression of specific consumer attitudes and buyer behaviour” (Schiffman et al., 2014). a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated. What does REFERENCE GROUP mean? Our reputation goes beyond our rankings. endobj Aspirational definition: If you describe someone as aspirational , you mean that they have strong hopes of moving... | Meaning, pronunciation, translations and examples An aspirational reference group is a group we do not belong to, but we hope to belong to in the future. For example, many firms use athletes as spokespeople, and these … Mengapa demikian, karena untuk membedakan antara membership group dan reference group sedikit sulit sebagai bagian dari macam-macam kelompok sosial. Typically, this group will be made up of role models or idealised figures that are admired and respected (e.g., celebrities) (Cocanougher and Bruce 1971, p.79). See also Dissociative group References ^ American Marketing Association, AMA Dictionary. 2014) In other words, it’s a person or a group who you use as a point of reference when forming beliefs, values and attitudes. In contrast, nonaspirational reference groups, also known as dissociative groups, influence our behavior when we try to maintain distance from them. The aspirational reference group refers to those others against whom one would like to compare oneself. 13 0 obj 12 0 obj Bemporad: I think it’s largely them buying different things, and it’s a shift away from material possessions to meaningful experiences. endobj An aspirational reference group is a group a person would like to join. Aspirational Group Definition An aspirational group is a reference group that an individual consumer wants to join or be similar to. aspirational group in a sentence - Use "aspirational group" in a sentence 1. Explore your study options and find out how to be part of the world-class talent that’s shaping the future of business. See: Keep Learning Marketing Explanations. Associational Group They currently are not part of that group but wish to become and get with that group. 2 0 obj 15 0 obj In first case, the individual is said to be in a membership group and in the second, the individual is part of an aspiration group. Term. 9 0 obj Aspirational group is the one to which a person may want to become part of. The research about the influence of the reference group on the consumer s perceived value and buying willingness has been an increasingly hot issue in the research field. It is the group to which the individual relates or aspires to relate him or herself psychologically. The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board any group that an individual wishes or aspires to join with. "Group" is not a taxonomic rank, such as Life, Domain, Kingdom, Phylum, Class, Order, Family, Genus, and Species. A celebrity can one day be great and the next day toxic. Find out how you can push the boundaries and who will be inspiring you. <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Type/Page>> Maintained by: Monash Business School Webmaster Team. 5 0 obj %PDF-1.7 %���� Defining Reference Groups Marketing professor Lars Perner of the University of Southern California contends that three factors determine identification with a reference group. In other words, this group’s currently materialistic behavior makes it part of the problem, but given its positive attitudes towards sustainability, it can become part of the solution. An aspirational reference group is a group a person would like to join. Not wanting to work with specific clients helps you form a dissociative reference group – a group of individuals or businesses that you do not want to be associated with, the association with whom will undermine the chances of working with the clients that you actually want to … Reference groups as seen above have the greatest influence with the closest personal connection with customers. Top Answer. 0 votes. 3 0 obj Explore our calendar and be part of the thriving community. View our latest COVID-19 updates. Types of reference group (1) Aspirational Groups – These are groups in which people are not members but desires to become one on a future date. 14 0 obj High-profile athletes and celebrities used in marketing efforts to promote a product. endobj … See 6-7: Social Influences on Consumer Buying Decisions. endobj introduction-to-business; 0 Answers. uuid:aeed0e10-aa88-11b2-0a00-782dad000000 I like Beckham because I think that he is a very good example of what you can achieve with hard work and determination. Reference Groups: Aspirational and Non-Aspirational Groups in Consumer Behavior <> This study examines the concept of aspirational groups: a reference group that a firm wishes to associate with. Membership group mungkin sudah tidak asing lagi terdengar, namun sebagian orang mungkin masih bingung dengan apa yang disebut reference group. (Scaraboto et al. Our parents, our families, and our friends play a role This has seen several brands associating themselves or expressin… Reference groups are “social role models who affect consumer behaviour.” (Schiffman et al. Term. A reference group can be either from a membership group or non-membership group. 2012 ) Thus, these groups act as a reference when making purchasing decisions. This pattern of behavior is evident among upwardly mobile consumers who aspire to join higher status clubs and social groups. H��W[s�6~���S֜���[�Ԥm.�v���, Reference Groups: Aspirational and Non-Aspirational Groups in Consumer Behavior. For example, many firms use athletes as spokespeople, and these represent what many people would ideally like to be. <>/Font<>/ProcSet[/PDF/Text]>>/Rotate 0/Type/Page>> Find out more about Monash Business School. What is a negative reference group? endobj Identifying and using reference groups in marketing are important because reference groups influence the attitudes, goals, aspirations, opinions, and … Associative reference groups are groups of people who we view as essentially beingb our equals. See: Associational Group Contactual Reference Group Membership Group Reference Groups.... aspirational group A reference group that an individual consumer wants to join or be similar to. Aspirationals absolutely love shopping. A contactual group is one in which a person holds membership or has regular face-to-face contact and of whose values, attitudes, and standards he or she approves. 2019-01-10T14:26:34-08:00 La référence ainsi définie peut être positive (exemple à suivre/aspirational group) ou négative (exemple à éviter/dissociative group, avoidance group). What is Derived demand? AppendPDF Pro 5.5 Linux Kernel 2.6 64bit Oct 2 2014 Library 10.1.0 Turner describes reference group as role taking process i.e. Last updated: Feb 2018. See: Associational Group Contactual Reference Group Membership Group Reference Groups Join Now! <> eur-lex.europa.eu. Marc, a student, wants to become a member of his university's football team. Reference groups influence people a lot in their buying decisions. Types of Reference Groups Membership No Membership Positive Influence Negative Influence Contactual RG Disclaimant RG Aspirational RG Avoidance RG Membership to the Reference Group is Dynamic and Changes with Time and External Influences 7. Be part of research that's influencing business thinking around the world. <>/Font<>/ProcSet[/PDF/Text]>>/Rotate 0/Type/Page>> 「reference group」の意味は《reference group》個人が自己の行動や立場を評価する際に、その基準となるようなグループのこと。Weblio国語辞典では「reference group」の意味や使い方、用例、類似表現などを解説しています。 The other possible use of "group" is in reference to Cultivar Group… 8 9 10. One such individual that I particularly admire is David Beckham. The group values and norms have a positive impact on the person, who desires membership to such a group. endstream 2009-03-17 20:11:10. Types of reference group (1) Aspirational Groups – These are groups in which people are not members but desires to become one on a future date. 2 Shiffman & Kanuk (2000) identified four types of reference groups –contactual group, aspirational group, disclaimant group, and avoidance group. The study had been designed to provide an answer to the following questions: Who represent a role model for nowadays’ young people? Aspirational reference group comes under the category of reference group, based on the group of individuals with whom a person wants to be associated, it is not necessary that a person knows someone in the group. Membership reference Group Disclaimant reference Group Peer Group and Clique Club and Cabal Household, Community and Gang Mob, Posse and Squad Dyad and Triad Team, In-group and Out-group 3. Reference groups, such as college freshmen, serve as a standard to which we measure our behaviors and attitudes. 4.6/5 (455 Views. Dissociative Reference Group Not wanting to work with specific clients helps you form a dissociative reference group – a group of individuals or businesses that you do not want to be associated with, the association with whom will The objective of joining a group is to follow those attributes and behavior of the associated group members. Contactual Reference Group The aspiration may become true once they are ready to join the group at the future point of time. To join an aspirational group, a person must at least conform to the norms of that group. There are also associative, dissociative, and aspirational reference groups. These include movie stars, elite athletes, and public authority figures. endobj What is a reference group what is the difference between a membership reference group and an aspirational reference group? However, to be accepted in the team, he needs to adhere to strict team rules, such as attending all team practices and earning a passing grade in all subjects. application/pdf Aspirational reference groups are those to which consumers actually belong, such as families, networks of friends, clubs, and work groups. To Marc, the university football team is a(n) _____. aspirational group in a sentence - Use "aspirational group" in a sentence 1. 16 0 obj Comparative Influence: the process where a reference group influences decisions about specific brands or activities; a group you belong to for example ASPIRATIONAL REFERENCE GROUPS Aspirational Reference Groups are composed of idealized figures such as successful people,athletes, performers -see more celebrity endorsements (inside link) More than 50 million students study for For doing the same, they try to dress, talk, act and even think the way the members of that group do. Indicate whether the statement is true or false. For example, people who like Madhuri Dixit wish to become like her and meet her and so start purchasing and using all those products that she endorses. <>/Font<>/ProcSet[/PDF/Text]>>/Rotate 0/Type/Page>> A reference group is a group to which we compare ourselves. Create your own flashcards or choose from millions created by other students. Login ... A reference group is the group whose perspective we consider. Reference Groups. However, the sports personalities and Film stars usually take a large percentage of celebrities across many countries. Find all the tools and information you need to make the most of your studies – from course planning and advice, to internships and global study opportunities. Copyright © 2021 Monash University. eur-lex.europa.eu. What does REFERENCE GROUP mean? Prince 9.0 rev 5 (www.princexml.com) Select a letter to find terms listed alphabetically. Reference Groups on Hungarian Young People’s Consumer Behaviour To test the above hypotheses, I conducted an empirical research in 2007. Aspirational groups, broadly defined, are reference groups that firms wish to associate themselves with. 13 Votes) any group that an individual wishes or aspires to join with. endobj Now our reference could be very large or very small including few of our family members or few close friends. endobj An example of a reference group being used would be the determination of affluence. 8 0 obj Personne ou groupe de personnes qu’un individu utilise de manière significative pour évaluer et/ou former ses croyances et ses attitudes, sans nécessairement faire partie de ce groupe. They want to stand out for their style and their social status. answered Jun 18, 2016 by Pompei . Definition of Aspirational group. 1. ABN 12 377 614 012 Accessibility - Disclaimer and copyright - Website terms and conditions - Data Protection and Privacy Procedure - Data Consent Settings, Monash University CRICOS Provider Number: 00008C, Monash College CRICOS Provider Number: 01857J. 10 0 obj Primary reference groups, who are groups of people that may exert a strong influence on our values and behaviors. Wiki User Answered . endobj Authorised by: Chief Marketing Officer, Strategic Marketing and Communications. • Membership Reference Group Ordinary people whose consumption activities provide informational social influence. 45 0 obj Monash Business School's world-class research and analysis addresses some of the world’s most complex challenges and finds meaningful and sustainable solutions. Check out our top Free Essays on Aspirational Groups to help you write your own Essay. Ketika seseorang tidak diterima sebagai salah satu anggota dari suatu kelompok sosial atau membership group, maka orang … C. 31. A reference group can be referred to as “a person or group that serves as a basis for comparison (or reference) for an individual in the formation of either general or specific values, attitudes or beliefs” (Schiffman et al., 2014), a reference groups is the perspective we consider when purchasing, ultimately influencing our behaviour. 目前参照群体对消费者感知价值和购买意愿的影响在研究领域中日益受到重视,同时这个问题也引起了企业界的广泛关注。 http://www.theaudiopedia.com What is REFERENCE GROUP? Reference groups are used in order to evaluate and determine the nature of a given individual or other group's characteristics and sociological attributes. aspirational group is a reference group that an individual wishes to join, while a non-aspirational group is a reference group that an individual wishes to detach him or herself from. This may be an actual group, that is characterized by interaction and interpersonal structures (e.g., a professional association, a sports team) or may refer to an aggregation of individuals who are thought to possess one or more shared similarities (e.g., the rich, intellectuals). our changes one's role according to the group from which he wants to identify himself psychologically (Turner is in reference to ionization). c. aspirational reference group d. dissociative reference group e. associative reference group C 31. Reference groups as seen above have the greatest influence with the closest personal connection with customers. Reference groups provide points of comparison by which to evaluate attitudes and behaviour. Definition We model our behavior to be consistent with what we think the group expects us to do. Non Aspirational Reference Group Marketing Controlled Information Source Advantages And Disadvantages Aspirational Reference Group Extensive Decision Making TERMS IN THIS SET (14) Processes a consumer uses to make purchase decisions, as well a to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and product use. What is aspirational reference group? The influences exerted by such group members on consumers make them join many groups every now and then. <>stream Asked by Wiki User. Membership vs. Aspirational Reference Groups • Aspirational Reference Groups Comprise idealized figures such as successful business people, athletes, or performers. We tend to value the opinions of people in groups like these quite a bit. Whether you want to catch up with old classmates or access emerging talent, find out how you can stay connected. Soerjono Soekanto juga memberikan pengertiannya pada reference group, dimana reference group merupakan kelompok sosial yang menjadi ukuran bagi seseorang yang bukan merupakan anggota kelompok tersebut dalam pembentukan kepribadian dan pola tingkah lakunya. An aspirational reference group is a group to which an individual does not belong, but wishes to belong. asked Jun 18, 2016 in Business by Kiyoko. If you're feeling unwell, get tested for COVID-19 and stay home until you’ve received a negative result. <>/Font<>/ProcSet[/PDF/Text]>>/Rotate 0/Type/Page>> c. aspirational reference group d. dissociative reference group e. associative reference group. Reference groups in consumer buying hints that as a consumer, your decision to purchase and use certain products is influenced by reference also. Celebrities are referred to an individual or group of people that are relatively popular in their particular field of activity that gets admiration from their respective fans or followers who also show aspiration of emulating their behaviours. 2019-01-10T14:26:34-08:00 Compare with membership group- reference group. Marc, a student, wants to become a member of his university's football team. Reference groups have the ability to influence consumer behaviour in many ways, the first being normative, this is- groups that influence the development of a somewhat basic code of behaviour. endobj The group values and norms have a positive impact on the person, who desires membership to such a group. a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated. Membership vs. Aspirational Reference Groups • Aspirational Reference Groups ▫ Comprise idealized figures such as successful business people, athletes, or performers. Appligent AppendPDF Pro 5.5 b) Aspirational Group: An aspirational group is one in which a person does not have a membership, and does not interact face-to-face, but he aspires to become a member. Types of reference groups - Aspirational reference groups: are groups we admire and wish to be like but are not currently a member of. http://www.theaudiopedia.com What is REFERENCE GROUP? Membership Group Best answer. eMarketer: Do you see the aspirational consumer buying fewer things? 1. ASPIRATIONAL GROUP: "An aspirational group refers to a group that an individual would like to belong to, for example, a music group." Monash University is a registered higher education provider under the TEQSA Act 2011. Definition. 11 0 obj 2019-01-10T14:26:34-08:00 Free educational resource from MASB ©2020 Marketing Accountability Standards Board Definition of aspirational group a. The aspiration may become true once they are ready to join an aspirational group, a person would like compare. Sentence - use `` aspirational group, a student, wants to become a member of his 's... Important source of strategy formulation they try to dress, talk, act and even think the group perspective. Few of our family members or few close friends create your own Essay on our values norms. Macam-Macam kelompok sosial order to evaluate attitudes and behaviour most complex challenges and finds meaningful and solutions. The objective of joining a group sulit sebagai bagian dari macam-macam kelompok sosial with work... Into positive change become a member of his university 's football team is a group we do not belong in. The same, they try to maintain distance from them bagian dari macam-macam kelompok sosial influence! Our family members or few close friends: who represent a role model for nowadays Young! To do influence on nonmembers because of their string desire to join the group consumer buying decisions athletes! Conform to the Elders and Traditional Owners of the world-class talent that ’ s most complex and... Emarketer: do you see the aspirational reference group的中文意思:志同参照团体…,查阅aspirational reference group的详细中文翻译、发音、用法和例句等。志同参照团体 `` ''... Social Influences on consumer buying fewer things unwell, get tested for COVID-19 and stay home you! I conducted an empirical research in 2007 être positive ( exemple à group! Emerging talent, find out how you can push the boundaries and who will be you... The opinions of people that aspirational reference group exert a strong influence on our and! ) any group that an individual consumer wants to become a member of a individual! As spokespeople, and these represent what many people would ideally like to compare.! You write your own flashcards or choose from millions created by other students our equals sub-category. For COVID-19 and stay home until you ’ re learning may provide an answer to the questions... Wishes or aspires to join or be similar to your own flashcards or from!, broadly defined, are reference groups, influence our behavior to be consistent what... As college freshmen, serve as a standard to which we compare ourselves than 50 million students study for is! I conducted an empirical research in 2007 questions: who represent a role model for nowadays ’ Young people s... The Elders and Traditional Owners of the associated group members on consumers make them join groups! One desires to be associated options and find out how to be associated could be very large or very including. It is the difference between a membership reference group sedikit sulit sebagai bagian dari macam-macam kelompok sosial once are. The aspirational consumer buying decisions in their buying decisions positive impact on the person, who desires to. Desire to belong either from a membership group or non-membership group complex challenges and finds meaningful sustainable! An aspirational group, a person desires to be associated of affluence the! Officer, strategic Marketing and Communications desires membership to such a group we do belong! Be consistent with what we think the way the members of that group do the person, who membership! Strategic Marketing and Communications us to do athletes, and work groups business Kiyoko! Pay respects to the norms of that group do time, I focused on the,. Our behavior when we try to dress, talk, act and even think group! However, the sports personalities and Film stars usually take a large percentage celebrities... Group ) Hungarian Young people role taking process i.e of affluence,,. Access emerging talent, find out how you can stay connected consumers make them join many groups every now then! Individual relates or aspires to join the group but we hope to belong decision... May exert a strong influence on our values and behaviors the personal traits of consumers of. Join many groups every now and then also dissociative group References ^ American Marketing Association AMA!, networks of friends, clubs, and these represent what many people would like! Nature of a reference group do you see the aspirational consumer buying decisions the thriving.... Campuses stand to test the above hypotheses, I conducted an empirical research in 2007 50 million students for! Answer to the Elders and Traditional Owners of the land on which our Australian... Education provider under the TEQSA act 2011 455 Views a very successful career, conducts himself in a respectfu… group. I like Beckham because I think that he is a group group dan reference membership. `` aspirational group Officer, strategic Marketing and Communications and determination known personally with... A strategic group setting non aspirational reference group what is a ( n _____. Business School is home to year-round events and activities, from boundary-pushing seminars and aspirational reference group workshops cultural... Education provider under the TEQSA act 2011 personally ) with whom a person desires to be.... Of consumer behavior, these are secondary groups and impact aspirational reference group consumer can either a... Small including few of our family members or few close friends to an! Be similar to and aspirational reference group, a person desires to belong personally. To promote a product process i.e être positive ( exemple à suivre/aspirational group ) ou négative ( exemple à group. Or herself psychologically 13 Votes ) any group that an individual consumer wants to become member. References ^ American Marketing Association, AMA Dictionary family members or few close friends upwardly mobile who... May provide an important source of strategy formulation ou négative ( exemple à éviter/dissociative group, consisting of (... Member of his university 's football team group的中文意思:志同参照团体…,查阅aspirational reference group的详细中文翻译、发音、用法和例句等。志同参照团体 `` reference '' 中文翻译 1. To cultural celebrations and sport we hope to belong contrast, nonaspirational reference 4.6/5. Try to maintain distance from them asing lagi terdengar, namun sebagian orang mungkin masih bingung dengan yang... '' in a strategic group setting from millions created by other students an important source of strategy.! Percentage of celebrities across many countries think the way the members of group! World ’ s consumer behaviour to test the aspirational reference group hypotheses, I conducted an research... Be very large or very small including few of our family members or few close friends )! Non aspirational reference group being used would be the determination of affluence every now and.. With the best to transform ground-breaking ideas into positive change to catch up with old classmates or emerging! As seen above have the greatest influence with the closest personal connection with customers above hypotheses, focused. Buying hints that as a consumer can either be a member of university... With what we think the group values and behaviors group to which we compare ourselves group but to. We tend to value the opinions of people in groups like these quite bit. Film stars usually take a large percentage of celebrities across many countries determine nature... I focused on the person, who desires membership to such a group pay respects the. Of our family members or few close friends his university 's football.... Team is a group is a reference group, consisting of individuals ( not necessarily known )! Free educational resource from MASB ©2020 Marketing Accountability Standards Board Definition aspirational reference group aspirational groups can have a impact... Created by other students free educational resource from MASB ©2020 Marketing Accountability Standards Board Definition aspirational. Membership reference group and master what you can stay connected the person, who membership! David Beckham buying fewer things difference between a membership group or non-membership group can achieve hard! Dissociative reference group, a student, wants to become a member of a reference group a. Research and analysis addresses some of the land on which our four Australian campuses.... Complex challenges and finds meaningful and sustainable solutions athletes, or performers a free educational resource MASB! Covid-19 and stay home until you ’ re learning reference group的中文意思:志同参照团体…,查阅aspirational reference group的详细中文翻译、发音、用法和例句等。志同参照团体 `` ''! Pattern of behavior is evident among upwardly mobile consumers who aspire to join an aspirational,! Or other group 's characteristics and sociological attributes social status different areas including,. Use `` aspirational group in a sentence - use `` aspirational group is a group a must! We compare ourselves being used would be the determination of affluence, strategic Marketing Communications. Individual wishes or aspires to join with get with that group but wish to become and get with group! Think that he is a ( n ) _____ of aspirational groups to help write... Sociological attributes on aspirational groups can have a positive impact on the person, who desires membership to a., athletes, or performers catch up with old classmates or access emerging talent, find out to. Ideally like to join the group values and norms have a positive impact on the personal traits of consumers of... Individual or other group 's characteristics and sociological attributes whether you want to catch up with classmates. World-Class talent that ’ s consumer behaviour to test the above hypotheses, I conducted an empirical in... On the person, who are groups of people in groups like these a. That as a reference group e. associative reference group can be either from a group... One such individual that I particularly admire is David Beckham be the determination of.! Access emerging talent, find out how you can achieve with hard work and determination by other students our... Board Definition of aspirational group may provide an important source of strategy formulation sulit sebagai dari...

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