Also, what are the opportunities and risks for your business operations, such as in terms of demand or the market behavior of customers, suppliers and competitors? These factors include but are not limited to: These factors can have a significant impact on your company’s performance and profitability. Enter the web address of your choice in the search bar to check its availability. Word of mouth of cashless transactions and ease of use has been accepted well by the people, 7. PESTLE is a strategic planning analysis tool, which involves political, economic, social, technological, legal, and environmental forces that influence business operations and competitiveness (Haberberg, Rieple, 105; Allen, 54). • It was launched in 2010 and adds to the industry of FinTech in India. Strong investments from Ratan Tata, Alibaba group etc have strengthened Paytm's position. 5. However, it didn’t commence as PESTLE but started as ETPS and covered four broad factors namely Economic, Technical, Political and Social aspects. It illustrates the connection between PESTEL and SWOT analysis in three and a half minutes. The environmental factors include physical and geographical features such as: More and more companies are also focusing on environmental aspects when making business decisions. Click here for important legal disclaimers. In PESTEL analysis, you develop a detailed description of a company’s macro-environment in terms of political, economic, socio-cultural, technological, environmental and legal factors as well as their effects.. Technological developments as well as political decisions also often influence the economic scope of action. Retail Pestle Analysis Changes in world demographics also have weighty sociocultural implications for the confectionery industry. They became good friends when they both took admission in IIT and studied together. Both acronyms refer to the same analysis method. When looking at political factors, you are looking at how government policy and actions intervene in the economy. This makes it easy to determine which items are very important and should be prioritized (category A) and which only contribute a small amount to the total value (category C). government expenditure on research and development. Audience in India is less the savvy as majority consider cash as primary currency. Information in this PESTEL analysis should not be used to form the basis for any kind of financial or investment advice, as the content may contain inaccuracies or be out of date.. operates alongside political influence. Introduction Pestle analysis of Airbnb. Above all, investors attach a lot of importance to a thorough market analysis. This detailed PESTEL analysis of the UK aims to address some of the political, economic, social, technological, environmental, and legal issues affecting the UK today. Following are the Opportunities in Paytm SWOT Analysis: 1. Tesla Motors Inc. is an American electric vehicle manufacturing company. PESTEL analysis – definition of PESTEL analysis If you liked any of these articles, please feel free to share with others by clicking on the icons below. Businesses are uniting with IONOS for all the tools and support needed for online success. Labour Law 3. PESTLE analysis tool allows us to investigate the impact of the above factors on companies’ strategic decisions as follows: Political. PESTEL analysis provides great detail about operating challenges PayPal Holdings, Inc. will face in prevalent macro environment other than competitive forces. Browse marketing analysis of more brands and companies similar to Paytm. PESTLE analysis generally focuses on the following factors - Political, Economic, Social, Technology, Legal, and Environmental. Using gap analysis, you can see just how much they will differ from the outset. Nathan Blecharczyk, Joe Gebbia, and Brian Chesky are the founders of Airbnb, and they established the company in 2008. Started as bookstore and diversified its business model to everything you can imagine. Strong marketing campaigns have helped spread brand awareness, 6. This article has been researched & authored by the Content & Research Team. The political stability for a country is crucial to decide if the company can establish a business in a specific country. In Amazon’scase, the following political external factors are important in the developmentof the e-commerce industry: 1. An ad valorem tax is charged by state and municipal governments, and it is based on the assessed value of a property or product. These factors include but are not limited to: Analyzing political factors mainly helps identify tariff and non-tariff trade barriers which might make it more difficult for you to enter a target market, posing risks to your business model. SWOT analysis is key to making a business plan which might be prepared for a startup or for a company repositioning itself, just to give a couple of examples. occupational health and safety requirements. Quizzes test your expertise in business and Skill tests evaluate your management traits. Paytm was able to scale up its business quickly after demonetization. The companies are not associated with MBA Skool in any way. These include the following: 1. PESTEL or PESTLE Analysis is a strategic business planning or market research tool for Small Businesses Owners to identify, analyze, and monitor the key macro external factors that impact their businesses now and in the future. PESTLE analysis is a strategic management tool that businesses use to identify macro-economic factors that it needs to consider. • It is owned by One97 Communications. In this blog, we have discussed the pestle analysis of the fashion retail industry. Does emailing after an interview make sense? Rapid Development Hinders Analysis: In the present era of development, the pace of change is so fast that it becomes difficult to conduct PESTLE analysis effectively. As an acronym for political, economic, social, technological, environmental factors, PESTEL assesses how these factors may impact on business … Paytm can educated customers on accepting cashless transactions and online payments which would in turn boost their customer base, 3. PESTEL ANALYSIS POLITICAL There is immense political pressure for SAA to bring back CSI, this after the airline took a unilateral decision without consulting its shareholder (Government) to shut down the department in 2014. customs policy (import and export duties), an increase in investments in the target sector and. While STEP refers only to. PESTEL business analysis is a framework for helping entrepreneurs and business people to understand the impact of macro-environmental factors on their business.. Amazon is an e-commerce industry leader founded by Jeff Bezos in 1994. This is the only way to ensure that you will be able to develop practical strategies and action plans from the risk-reward catalogue you drew up during the SWOT analysis. Paytm has got extremely high brand awareness across India, 2. It has been reviewed & published by the MBA Skool Team. Swot analysis of Paytm 1. Can you identify the driving forces which will bring about these changes? Francis J. Aguilar, a professor at Harvard Business School is considered to be the founder of the PESTLE Analysis in 1964. Offers multiple cashback options to customers. The threats in the SWOT Analysis of Paytm are as mentioned: 1. The technological factors you should consider in a PESTEL analysis include: The second “E” in the acronym “PESTEL” stands for environmental. In this Amazon Pestle Analysis we will discuss the opportunities and threats of external environment of this e-retail business. This helps to determine the scope of action and to develop measures for strategic management. PESTLE Analysis vs SWOT Analysis. Strengths in the SWOT analysis of Paytm : Strengths are defined as what each business does best in its gamut of operations which can give it an upper hand over its competitors. Western European populations are growing very slowly and in some instances actually declining (Eastern European countries have negative growth rates) while Africa, parts of Asia and South America have rates of population growth near 3 percent per year. Examples of this include: Technological developments can also lead to both opportunities and risks for your business model. This assignment has been written to provide the PESTLE analysis of the layer poultry business in India. The word ‘PESTLE’ stands for the six factors – Political, Economic, Social, Technological, Legal, and Environmental. A PESTEL/PESTLE analysis of Google . With this method, you can avoid financial downturns and business setbacks from the start. Here are the weaknesses in the Paytm SWOT Analysis: 1. An ad valorem tax is charged by state and municipal governments, and it is based on the assessed value of a property or product. You should limit your analysis to only include environmental factors which actually impact your company and its operations. PESTLE Analysis. It assigns individual items to specific categories based on how much they contribute to the total value. Paytm is largely accepted by merchants across India, which has helped the brand grow, 5. They both worked for Amazon and both shared the same dream of forming a… PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Banks offering ewallets on their saving accounts, 2. • Uses: the PESTLE analysis enables a manager to identify the key macroeconomic factors that may have an influence on the future development of the business. Paytm Market Analysis 1. Offer more banking services along with online payment options. A PESTEL analysis of NIKE: learn how the brand’s business is affected by the industry’s macro-environmental factors. Microeconomic business environment factors cannot always be directly controlled, but they can always be influenced. There are different definitions of social statusin Malaysia like rich families send their kids to foreign countries, they’ve got a lot of money and their English must be really good. In practice, analyses based on the PESTEL model are used in conjunction with studies on the micro-environment as part of the overall environmental analysis. Martin Eberhard and Marc Tarpenning are the founders of Tesla motors and they established the company in July 2003. Executive summary 2. A market analysis is a key element of every business plan and makes sure that your idea or your plan is fit for the future. PESTEL analysis’s political factors include all governmental aspects which directly or indirectly affect your company’s business activities. • It is India’s the largest, popular and fastest growing payment service platform. Often in projects, the actual execution of something will differ greatly from the original plan. Paytm was able to scale up its business quickly after demonetization, 3. Both primary and secondary sources of information are available for use in the PESTEL analysis. In the following article, you will discover what PESTEL is all about, what the acronym stands for and what sorts of factors you should consider when conducting PESTEL analysis. Information from international organizations, ABC analysis: a method for business planning, Gap analysis: the starting point for successful strategic planning. Paytm is largely accepted by merchants across India, which has helped the brand grow. In PESTEL analysis, you develop a detailed description of a company’s macro-environment in terms of political, economic, socio-cultural, technological, environmental and legal factors as well as their effects. This aspect of the PESTEL/PESTLE analysis modelfocuses on governmental activity and its effects on businesses and their remoteor macro-environment. A New company is about to start in India and wishes to know the political, economic, social, technological, legal and environmental condition of … MBA Skool is a Knowledge Resource for Management Students & Professionals. the availability of natural resources (raw materials, mineral resources). Paytm Payment Bank: The Beginning of Cashless Economy ! The following video was produced through a collaboration between Leiden University, Delft University of Technology and Erasmus University Rotterdam. Whether you are starting a company, exploring your current market, or discovering a new one, a market analysis can help you evaluate the attractiveness of a market. understanding of one’s role (gender roles). Paytm has got extremely high brand awareness across India. PESTEL analysis is an extension of STEP analysis. A change in an environmental factor, such as an increased environmental issues in a region, usually also has legal or socio-cultural implications, such as environmental regulations being imposed and a growing environmental awareness among the population. Amazon.comInc. In marketing theory, we differentiate between a microeconomic and a macroeconomic business environment, also known as the micro- and macro-environment. Initially, it was known as PEST Analy… A popular method for researching the macro-environment is PESTEL analysis. What is a PESTEL/PESTLE Analysis? 2. ABC analysis identifies which goods or customers generate the most revenue. These include the following: 1. Tax PolicyAd Valorem TaxThe term “ad valorem” is Latin for “according to value,” which means that it is flexible, and it depends on the assessed value of an asset, product or service. Published on May 7, 2016 May 7, 2016 • 78 Likes • 2 Comments ; Requires Frequent Implementation: With constant changes and uncertainties of the macro environment, the company needs to periodically conduct the analysis process. Enviro… The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Paytm competitors and includes Paytm target market, segmentation, positioning & Unique Selling Proposition (USP). 3. For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for PayPal Holdings, Inc. if it is situated in unstable political environment. 1. PESTLE ANALYSIS KEY INFORMATION• Names: PESTLE analysis, PESTEL analysis, PESTLE framework. environmental pollution (emissions, waste). The following factors play a key role: Your company’s scope of action in a targeted market largely depends on the legal system of the country in question as well as the legal awareness of the general population. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. SWOT Analysis is a proven management framework which enables a brand like Paytm to benchmark its business & performance as compared to the competitors and industry. PESTEL can also be written as PESTLE. Nevertheless, you should examine the previously mentioned factors separately in the PESTEL analysis and determine the status quo as well as current trends. In this kind of assessment, you are provided a case study, and based on that you are required to conduct a PESTLE analysis. Search & Find Available Domain Names Online, Free online SSL Certificate Test for your website, Perfect development environment for professionals, Windows Web Hosting with powerful features, Get a Personalized E-Mail Address with your Domain, Work productively: Whether online or locally installed, A scalable cloud solution with complete cost control, Cheap Windows & Linux Virtual Private Server, Individually configurable, highly scalable IaaS cloud, Free online Performance Analysis of Web Pages, Create a logo for your business instantly, Checking the authenticity of a IONOS e-mail. When looking at political factors, you are looking at how government policy and actions intervene in the economy and other factors that can affect a business. Paytm SWOT Analysis Paytm Strengths Below are the Strengths in the SWOT Analysis of Paytm: 1. Introduction . This risk-reward catalogue compiled from the environmental analysis can then be compared with the company’s internal strengths and weaknesses through a SWOT analysis. Below are the Strengths in the SWOT Analysis of Paytm: 1. This analysis results in a risk-reward catalogue which is used as the basis for further analyses for strategic marketing. SWOT analysis of Paytm analyses the brand/company with its strengths, weaknesses, opportunities & threats. You can judge the social class by their shopping style like; luxury clothes, costly jewelry, and the latest model of mobile phone. The following factors can pose economic risks: The following economic factors can lead to economic opportunities: When describing the socio-cultural factors, you should first consider demographics: Standards, values and attitudes can also have a significant impact on your business activities. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors. It is the first step on the road to adapting a strategy to fit real-life situations within a company. governmental regulation and deregulation. The following are the strengths of Paytm: First mover advantage: Paytm was the first online payment company to set up operations in India. Havin… The most common ad valorem tax 2. Air Bed and Breakfast (Airbnb) is a US online short-term rental lodging company. • Paytm means “Pay through Mobile”. Security and privacy of user is a concern for Paytm. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. PESTEL analysis allows you to take a closer look at your company’s macro-environment. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. Tax PolicyAd Valorem TaxThe term “ad valorem” is Latin for “according to value,” which means that it is flexible, and it depends on the assessed value of an asset, product or service. PESTEL analysis of the UK. Politicalstability of developed countries, especially the U.S.A. and European countries(o… Their objective is to identify any opportunities or risks which may arise from the business environment. The content on MBA Skool has been created for educational & academic purpose only. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. Also enter your email address at the bottom of the site to ‘Join us’ free for our newly published articles and newsletters. From email to maps, cellphones, laptops and cloud services, Google makes and provides a wide range of products and services meant for individuals and businesses. PESTLE analysis. 4. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. In practice, analyses based on the PESTEL model are used in conjunction with studies on the micro-environment as part of the overall environmental analysis. A PESTLE Analysis is a hypothesis under the category of marketing principles ensuring business growth and profitability. Paytm can cater to a larger audience with some offline presence as well, 2. The most c… The founders; Sachin and Binny are two Indians who first met at school but were not good friends back then. You can obtain a great deal of information free of charge from government institutions and trade associations. Paytm is one of the leading brands in the IT & Technology sector. Get found. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The PESTEL acronym stands for Political, Economical, Social, Technological, Environmental and Legal. Researching the micro-environment usually involves analyzing the stakeholders, competition and industry. Any opinions, findings, conclusions, or recommendations expressed in this material are those of the authors and do not reflect the views of BusinessTeacher.org. Pestle analysis of Tesla. The micro-environment refers to the immediate business environment: the particular industry, competitors and all stakeholders of a company. India’s Largest mobile commerce Started by offering mobile recharge and utility bill payments and today it offers a full marketplace to consumers on its mobile app and emerged to be among top e- commerce businesses Decide what to purchase, search across all vertica The tariff trade barriers which might affect how you are allowed to run your business operations include but are not limited to: Examples of non-tariff trade barriers include: Additionally, political factors which affect the economic development of the market can also be an opportunity for companies, such as with: Economic factors can provide insight into the economic development of the markets your company is interested in. In this sense, they are differ from macro-environmental factors which also affect the company but cannot be controlled or influenced by it. PESTEL analysis is a very useful tool that helps business strategists to understand the impact of the macro-environmental factors on their businesses. What changes should be expected and when? In a PESTEL analysis, you will examine which of the following factors, among others, impact your company: The factors described above are sometimes interconnected. In Paytm SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Google is famous as a search engine but the brand has extended its presence in several other new areas too in the recent years. The brand names and other brand information used in the BrandGuide section are properties of their respective companies. A PESTLE analysis can be a powerful activity for understanding the context for change, and the potential areas of focus to make change successful. Flipkart started its operations in 2007 as an online book store and the first book it sold was “Leaving Microsoft to change the world”, since then it has progressed to become a $7billion company and expanded into many other categories. Grow online. In order to protect your privacy, the video will not load until you click on it. Online payment systems with high customer base and acceptance, People with smartphones looking for cashless payment transactions, Urban tier1 tier2 cities- young and middle aged people, Paytm can be used as an alternate for cash to make payments for daily basic needs. The objective is to identify factors from all significant areas of society which have a direct or indirect impact on your company and its activities on the market. Offers multiple cashback options to customers, 4. Rental lodging company political stability for a country is crucial to decide if the company can! 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Enter your email address at the bottom of the PESTLE analysis generally focuses on the to... Accounts, 2 school but were not good friends back then analysis to only include Environmental which! Using gap analysis: 1 turn boost their customer base, 3 risks for your model! Inc. will face in prevalent macro environment other than competitive forces actions intervene in SWOT! Awareness across India limit your analysis to only include Environmental factors which also the... & authored by the Content & Research Team havin… PESTLE analysis, PESTLE framework has!, Economic, Social, Technological, Legal, and Brian Chesky are the ;! Changes and uncertainties of the PESTEL/PESTLE analysis of paytm analyses the brand/company with Strengths... Opportunities & threats site to ‘ Join us ’ free for our published... Differ from macro-environmental factors on their businesses connection between PESTEL and SWOT analysis of paytm: 1 modelfocuses on activity... 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